s1jobs recruitment awards celebrate another successful year

s1jobs.com, Scotland’s no.1 recruitment site, hosted their annual awards last night at Oran Mor, Glasgow.  The dynamic industry event celebrates the incredible talent and success of the Scottish recruitment industry.  The awards are unique, as, in addition to an expert panel of judges, s1jobs users, all 700,000 of them are instrumental to the nomination and judging process in four of the categories.

The event which is supported by Go:Be Search was hosted by Scottish comedian Craig Hill.  An audience of over 200 guests were in attendance to applaud winners in ten categories.

John Lewis defended their title as Best Employer Brand and for a second year running, Margaret Hodge Recruitment won Best Small Recruitment Consultancy.  Reed Recruitment picked up two awards, for Best Large Recruitment Consultancy and Alison Miller won Best Recruitment Consultant.

Joint winners of the Apprentice award, Renfrewshire Council and the Scottish Leather Group, also picked up the Chairman’s Award for their outstanding, innovative and sustainable commitment to the young workforce of Scotland.

Scottish Agency Havas People collected two awards, Best Client Recruitment Website for the Direct Line Group site they created and Best Recruitment Campaign for the Deloitte Autumn Campaign.

Further information can be found at www.s1jobs.com/recruitmentawards2013

s1homes has a new and improved mobile site

We’ve improved the s1homes mobile site to be more like our desktop meaning  it’s easier for you to search for exactly where you want to live.  We’ve also made quite a few other changes to make searching for your ideal home on your mobile a whole lot better.

Other improvements include:

  •         Ability to sort your results based on price
  •         Bigger pictures which you can swipe through
  •         See the property on a map
  •         View schedules
  •         Email the agent right away

Check out mobile.s1homes.com

 

Sellers at top end of the market still being unrealistic

Our latest report shows home sellers at the higher end of the market continue to be unrealistic with their asking prices, as selling prices fall further.

The Reality Gap (the difference between what house sellers hope to sell their properties for and the price they actually achieve) is still widening at the upper end with the average selling price of detached houses now at almost 20% below the average asking price.   Flats, semi-detached and terraced houses though are attracting offers over the asking price.

Overall, the s1homes Scottish house price report reveals a marginal widening of the Reality Gap with the average asking price across Scotland falling by almost 1.5% to £165,192, in the 3 months to December.  The average price that properties were actually sold for (as reported by Registers of Scotland) decreased from £159,310 (July to September) to £154,810 (October to December), down almost 3%.  This means that the average property in Scotland is now selling for around 6% less than the asking price, compared to 5% less in the previous quarter.

Mark Smith, Managing Director of s1homes said: “The picture of the market as a whole is still being affected by detached properties being priced at unrealistic levels leading to a significant Reality Gap. Selling prices are falling in the majority of areas and asking prices aren’t being reduced enough to close the gap. “

“I think what this shows is the market has been much quicker to adjust at the lower end, while the market at the higher end is particularly entrenched with almost no change at all in the very substantial Reality Gap over the past 12 months.”

With sales volumes down across Scotland, the majority of regions saw little or no change in the Reality Gap. However, Argyll & Bute and Falkirk both saw decreases in the Reality Gap, while East Lothian and South Lanarkshire saw increases.

Edinburgh has once again bucked the trend with the average property being sold for more than the asking price.

The report, published quarterly, samples around 25,000 properties advertised on s1homes.com every month and provides trends in the various property markets throughout Scotland. For more information visit www.s1homes.com/house-price-report.

“Reality Gap” narrowing says house price report.

Our latest quarterly house price report shows a further reduction in the Reality Gap (the difference between what house sellers hope to sell their properties for and the price they actually achieve) as sellers achieve higher prices.

The s1homes Scottish house price report reveals that the average asking price across Scotland fell by almost 1% to £167,619, in the 3 months to September.  The average price that properties were actually sold for (as reported by Registers of Scotland) increased from £153,501 (April to June) to £159,310 (July to September), up 3.8%.  This means that while sales volumes are down, the average property in Scotland is now selling for around 5% less than the asking price, compared to almost 10% less in the previous quarter.

Sales of flats, terraced and semi detached houses are achieving above their asking prices, however the Reality Gap remains wide for detached houses with the average selling price at almost 18% below the average asking price.

Commenting on the report, Andrew Watt, Managing Director of Residence Estate Agents said: “Whilst many areas of the market have seen noticeable improvement over the past 6 months and a degree of confidence has returned, the market still remains price sensitive. Initial asking prices are crucial to achieving a successful sale with 84% of our properties selling in excess of their asking price during this period. Whilst we don’t expect house prices to rise significantly in the immediate future, we do expect confidence to continue to grow and activity levels to increase during 2013.”

Across Scotland, the majority of regions saw a decrease in the Reality Gap due to an increase in the average price achieved as asking prices began to fall. However, Argyll & Bute, Falkirk, Renfrewshire/Inverclyde and West Lothian all saw increases in the Reality Gap as selling prices fell.

Edinburgh has once again bucked the trend, along with East Lothian, with the average property being sold for more than the asking price.

The report, published quarterly, samples around 25,000 properties advertised on s1homes.com every month and provides trends in the various property markets throughout Scotland. For more information visit www.s1homes.com/house-price-report.

s1homes gets brand new TV advert

We’ve got a brand new TV advert for s1homes.com which will air for the first time tonight.

Earlier this year, we made s1homes.com even easier and quicker to use and our new campaign focuses on the idea that searching for a property on s1homes is ‘Good Looking’.

Watch the ad now and leave a comment to let us know what you think…

If you like it remember to share it on Facebook and Twitter to let everyone know that searching for property to buy or rent on s1homes is ‘Good Looking’.

s1homes.com launches new ‘Good Looking’ campaign

Scotland’s biggest property site, s1homes.com has launched a new ad campaign which airs for the first time on TV tonight.

The ad, developed by the Leith Agency and produced by Green Room Films, focuses on the idea that looking for a property to buy or rent on the new s1homes site is ‘Good Looking’. It will run on STV and Channel 4 and will be supported by significant digital and press activity.

The new campaign comes on the back of a site re-design earlier in the year which is reported to have delivered 4 times more enquiries to agents and a 25% increase in page views.

Wendy Pauley, s1 Marketing Director, said: “The brief was to develop an ad which would stand out against other property ads and prompt a reaction among the audience, which would ultimately lead to more enquiries for our agents.  We think we’ve achieved this with our ‘Good Looking’ campaign and it’s great to have injected a bit of humour back into the s1homes brand.”

Brian Coane, Partner at The Leith said: “The idea behind the ‘Good looking’ campaign is simple. Some things are just plain ‘Bad looking’ but looking for a place to buy or rent on s1homes is easy. So the advertising makes a light-hearted comparison to get the message across.”

The ‘Good Looking’ campaign features images by photographer Mark Seager and the advert can be viewed on Youtube (http://youtu.be/PPfCxCrbM-M).

Sellers still achieving 10% below asking price

 

Our latest quarterly house price report  shows there is still a significant Reality Gap (the difference between what house sellers hope to sell their properties for and the price they actually achieve) as sellers achieve almost 10% less than their asking price.

The s1homes Scottish house price report reveals that the average asking price across Scotland rose by 1.73% to £169,269, in the 3 months to June.  The average price that properties were actually sold for (as reported by Registers of Scotland) also increased from £148,733 (January to March) to £153,501 (April to June), up 3.2%.  However, this means the average property in Scotland is still selling for around £15,500 less than the asking price.   

Mark Smith, Managing Director of s1homes said: “The report shows that house sellers are still being unrealistic with their expectations and setting their asking prices too high. Even with the slight increase in selling prices achieved the gap between expectation and reality is still very marked, particularly at the higher end of the market.”

Commenting on the report, Moya McVey of The Glasgow Property Agency said: “It would appear that agents have had to deliver an honest pricing strategy at lower levels in the market in order to sell and evidence can be shown due to the volume of transactions.In the higher price brackets, the volume of transactions has dipped and consequently there is less evidence to point sellers in the right direction.”

At the lower end of the market (flats and terraced houses), sellers remain to be more realistic and are still achieving marginally above their asking prices. However, at the higher end, the Reality Gap remains with the average selling price of a detached house at almost 20% below the average asking price.

Across Scotland, the majority of regions saw a decrease in the Reality Gap due to average prices achieved rising further than average asking prices. However, North & South Lanarkshire, Glasgow/Dunbartonshire and Falkirk all saw increases in the Reality Gap.

Edinburgh has once again bucked the trend.  There is no Reality Gap in the capital with the average property being sold for slightly more than the asking price.

The report, published quarterly, samples around 30,000 properties advertised on s1homes.com every month and provides trends in the various property markets throughout Scotland. For more information visit www.s1homes.com/house-price-report.

s1jobs’ Lavvy Heid TV advert gets flushed by London watchdog

One of Scotland’s most iconic TV adverts, s1jobs.com’s Lavvy Heid, has been banned from any future transmission by the TV advertising authority, Clearcast.

As part of s1jobs upcoming TV campaign, Lavvy Heid, among other s1jobs classic ads, was scheduled to hit our TV screens this May. But Clearcast, now based centrally in London, have not approved the advert despite it having been approved in Scotland when the advert originally aired.

Lavvy Heid, created by The Union advertising agency and produced by STV, was first televised in 2001 and features a young man making the wrong career choice and ending up walking the streets dressed as a toilet as part of a sales promotion. Local kids make fun of him shouting “haw Lavvy Heid, you’re getting’ it”. There’s even a Facebook group dedicated to the ad which can be seen athttp://www.facebook.com/pages/Oi-lavvy-heid-youre-gettin-it/113878515311168

The full ad can be seen at www.s1jobs.com/lavvyheidbanned

Clearcast ensure adverts being transmitted are compliant with the BCAP TV Advertising Standards Code and banned it on the grounds that the Lavvy Heid character was “enduring taunting and bullying” The advert was originally cleared for broadcast by regulators in Scotland and the BACC.

Mark Smith, s1 managing director said, “Lavvy Heid was part of our launch campaign for s1jobs.com and helped make s1jobs a household name in Scotland. For it to be banned by Clearcast is difficult to comprehend. It would seem they don’t understand good old fashioned Scottish humour.”

Ian McAteer, Group Chairman, The Union said, “There is no question that just because an ad was acceptable in the past does not necessarily mean it is right for today. But to hear that our ‘Lavvy Heid’ s1jobs ad, one of Scotland’s most popular and iconic ads, has been deemed unacceptable by Clearcast almost defies belief. The ad is clearly gently humorous – and given that in all the years it aired it did not cause offence, I can only assume someone has had a sense of humour by-pass. I also wonder whether Clearcast in London have a genuine understanding of Scottish and Glasgwegian culture and humour. Regulation in our industry is essential but if it starts to become subject to political correctness then I wonder where we are headed.”

s1, nominated best Scottish brand ever in 2007 along with Tennents, Irn-Bru and Glenmorangie, will continue with their planned campaign in May without Lavvy Heid. Other favourite ads such as ice-cream van, voted the best Scottish TV commercial of all time by Sunday Mail readers in 2003, and internet sensation Danny Macaskill will be shown.

The Lavvy Heid ad can be viewed atwww.s1jobs.com/lavvyheidbanned